Why is SEO an Important Element of Digital Marketing?

Digital Marketing is all about bolstering brand presence online. Search Engine Optimisation (SEO) is a technique of taking a business page to the top results of a search engine for particular queries.

Even in the era of social media and paid ads, SEO remains a force to be reckoned with. The SEO agency in Kolkata believes that SEO is the best way to bring traffic organically.

Here are some of the benefits of SEO:

a)    More Traffic – From complex problems to everyday solutions, people often turn to Google for answers to their query. As a result, pages ranking on the top get the maximum number of impression, clicks, and ultimately leads.

b)    Improves User Experience – Google rewards those businesses which have a user-friendly website. As a result, SEO simplifies navigation and helps users to easily find the information they are looking for.

c)     Bolsters Brand Prestige – Ranking on the top pages of leading search engines like Google is a sense of accomplishment.  It is prestigious and increases trustability. It is a statement.

d)    Cost-effective – SEO is more cost-effective compared to other marketing modes. SEO helps you to perfectly reach out only to your target audience, who are seeking for products. As a result, it brings down the cost.

e)    Measurability – Another very important element of SEO is measurability. While it is impossible to calculate the number of people visiting your store after seeing a newspaper ad, you can easily calculate the number of people visiting your website. You can monitor your performance with valuable insights and improve or improvise your strategy accordingly.

A Few Words to End With

SEO is the centrifugal force of Digital Marketing. However, SEO is a wide term with several aspects associated with it. This is why the top SEO agency in Kolkata always has a specific team dealing with SEO.