Showing posts with label content marketing companies in Kolkata. Show all posts
Showing posts with label content marketing companies in Kolkata. Show all posts

Wednesday, 25 April 2018

The Emergence of Video Marketing

April 25, 2018 content marketing companies in Kolkata , social media marketing companies in Kolkata 0 Comments

In the recent years, with digital devices becoming a part of our daily lives and the rise of social media marketing, videos have become an integral part of online marketing strategies. Our news feeds have become flooded with different types of video content promoting various products and brands. The change in how content is being consumed today with consumers shifting from desktop to mobile is one of the reasons why video marketing has become has gained so much popularity.
According to a study done, video is projected to claim more than 80% of all web traffic by 2019. This is why more and more businesses are investing into hiring services of video marketing companies in Kolkata.

 
The benefits of video marketing are listed below:

Brand recall

Videos are an engaging medium. It appeals to both the visual and auditory senses of the audience, and builds a strong emotional connect with them. If the audience connects to your video content, they are likely to remember your brand also. A higher brand recall among consumers can translate to more sales for your company. Video marketing should be in line with the rest of your marketing strategies. That means using the same colors, fonts, logos and voice in the videos as they are used in your blogs, articles, or social media posts.

Improved SEO

SEO rankings play a crucial role in a brand’s success. Video marketing can prove to be a primary tool in the social marketing strategies of a company. If consumers watch a brand video for the first time and like the content they see, chances are high that they will visit the company’s site for more information. This helps to drive traffic to your website and boost its SEO rankings. All types of businesses, be it small, medium or large corporations, rely on SEO rankings to achieve a wider reach among consumers. Organizations should consult social media marketing companies in Kolkata to improve their SEO strategies. Adding videos to your website’s landing pages can help to improve the site’s click-through rates across the board, resulting in a higher SEO.


Video friendly technology

With digital devices gaining popularity, the audience today is consuming content on their phones or tablets. Responsive websites with mobile and iPad compatibility has become the norm. Companies have to spend resources to make all of their content mobile friendly. The good thing about video marketing is that there is no added cost to make mobile friendly content. Videos are fit for consumption on all devices, ranging from computers to mobile phones. 

Higher visibility 

When it comes to the importance of using video in social media marketing, the biggest example to be given is the auto-play feature on Facebook and Instagram for videos. It is a lot harder to ignore video content on social media than simple textual content. While browsing through, we may miss out on a status update of a friend, but the possibility of missing out on a video is less likely.



Viral factor 

The ultimate goal of all Content Marketing companies in Kolkata is to create content that can go viral. Videos have more potential to go viral, than any other form of content. Video content has more chance to be shared among individual users and build a conversation around it. 
Video marketing agency in Kolkata - Blog Directory OnToplist.com
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Saturday, 23 September 2017

5 Leading SEO Opportunities for 2018

September 23, 2017 content marketing companies in Kolkata , SEO services 0 Comments

One of the most difficult features of a search engine is that it keeps on changing and updating. Because search engine algorithms keep on developing to deliver quality results, techniques to rank your website high also continues evolving. If you ignore the shift in the trends, your website is sure to fall back by the latest Google updates leading to falling into the uncharted depths of search engine results beyond the first page. In this content, you will learn different shifts in the SEO landscape and the opportunities to lie within that will help you provide better SEO services in future. 

Keyword ranking is still important (But this comes with a twist)

Keywords still lay the foundation of SEO, but the technique of using them evolves round the available technology. 2017 is focusing on the semantic and personalized search. Search engines are now adapting to the viewer’s search history, physical location and service type. Such as someone researching keyword on the desktop will have a different result from that searching on the mobile. 

Rank brain embraces artificial intelligence in SEO

It is the third most important ranking factor. It is actually a machine learning AI system incorporated into Google’s search algorithm. This helps Google determine context and intended meaning for a given query. Its major function is to sift relevant search result when a user searches for a highly unusual keyword.  

Voice search is rising in Importance

The use of voice search has increased in manifolds since 2010, and it is expected to go on evolving as voice searches are directly getting integrated into interfaces like Google now. 

Google AMP deserves your consideration

Google AMP (Accelerate Mobile Page) was launched in February 2016 setting a new standard for mobile web content. With help of Google, AMP pages get loaded 30 times faster. 

SEO is more of content

SEO is more focusing to create innovative and eye-catching content to get highlighted in the search engines. Content marketing companies in Kolkata is more focused on creating short and attractive contents that keep the audience engaged in the content to convert them to potential buyers.
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Sunday, 13 August 2017

Some Important Facts About Content Marketing

August 13, 2017 content marketing companies , content marketing companies in Kolkata 0 Comments
Content Marketing

As technology advances, the online business has been revolutionized in terms of marketing. Staring from email to articles and blogs, good contents are indispensable tools for the marketing campaign of any company.  With time social networking is trending as a big social platform. A good word selection for any company is an essential element to boost the marketing campaign. Here comes the role of content marketing services in Kolkata. Before moving forward let’s look into some interesting facts.

Facts you like to know


  • Companies who have active blogs generate almost 67% more leads in a month.
  • Almost 87% of B2B companies utilize the social media platform to distribute contents.
  • 78% of the CMO believes that contents are the future of marketing.
  • Emails consisting of click through button generate a high increase in click through rates by 158%.
  • There is no doubt that almost 50% of the companies have designed their content marketing strategies to leverage its benefit. 

SEO and Social media require quality content to get a success in the marketing campaigns that are conducted. It is essential for SME’s rather than the biggies

Advantage for big companies

Customer and prospects are already aware of the presence of the big brand on the social media. So, the respective companies are ready to focus on the social media campaigns and get the benefits from it.

SME trouble

In respect to the SME’s, they cannot get the same benefits as the big daddy’s. It is troublesome to promote their products in social media as easily as the big companies. They require quality content, email etc to popularize their products in the market.  

Hence, the content can make difference in the ongoing marketing campaign. So, the content marketing companies in Kolkata strive hard to provide their clients with quality articles and blogs to bring a difference in the growth graph of the SME companies.

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