5 Leading SEO Opportunities for 2018

One of the most difficult features of a search engine is that it keeps on changing and updating. Because search engine algorithms keep on developing to deliver quality results, techniques to rank your website high also continues evolving. If you ignore the shift in the trends, your website is sure to fall back by the latest Google updates leading to falling into the uncharted depths of search engine results beyond the first page. In this content, you will learn different shifts in the SEO landscape and the opportunities to lie within that will help you provide better SEO services in future. 

Keyword ranking is still important (But this comes with a twist)

Keywords still lay the foundation of SEO, but the technique of using them evolves round the available technology. 2017 is focusing on the semantic and personalized search. Search engines are now adapting to the viewer’s search history, physical location and service type. Such as someone researching keyword on the desktop will have a different result from that searching on the mobile. 

Rank brain embraces artificial intelligence in SEO

It is the third most important ranking factor. It is actually a machine learning AI system incorporated into Google’s search algorithm. This helps Google determine context and intended meaning for a given query. Its major function is to sift relevant search result when a user searches for a highly unusual keyword.  

Voice search is rising in Importance

The use of voice search has increased in manifolds since 2010, and it is expected to go on evolving as voice searches are directly getting integrated into interfaces like Google now. 

Google AMP deserves your consideration

Google AMP (Accelerate Mobile Page) was launched in February 2016 setting a new standard for mobile web content. With help of Google, AMP pages get loaded 30 times faster. 

SEO is more of content

SEO is more focusing to create innovative and eye-catching content to get highlighted in the search engines. Content marketing companies in Kolkata is more focused on creating short and attractive contents that keep the audience engaged in the content to convert them to potential buyers.