Digital is the new game. It has immense potential and it comes as no surprise seeing brands investing heavily across the several digital channels. This is because the internet has immense potential.

Be it the popular social media sites such as Facebook or Twitter or the popular search engines such as Google, the entire population is revolving around the internet. This is why there is such a craze revolving Digital Marketing.

There are several DigitalMarketing agencies in Kolkata which provide a plethora of services pertaining to online branding.

Here are some of the services offered by them:

Digital Marketing is the trend now. It is not just limited to big brands as all types of businesses are investing heavily on it. Business owners should consult a digital marketing agency in Kolkata for the best results.

Digital Marketing is all about bolstering brand presence online. Search Engine Optimisation (SEO) is a technique of taking a business page to the top results of a search engine for particular queries.

Even in the era of social media and paid ads, SEO remains a force to be reckoned with. The SEO agency in Kolkata believes that SEO is the best way to bring traffic organically.

Here are some of the benefits of SEO:

a)    More Traffic – From complex problems to everyday solutions, people often turn to Google for answers to their query. As a result, pages ranking on the top get the maximum number of impression, clicks, and ultimately leads.

b)    Improves User Experience – Google rewards those businesses which have a user-friendly website. As a result, SEO simplifies navigation and helps users to easily find the information they are looking for.

c)     Bolsters Brand Prestige – Ranking on the top pages of leading search engines like Google is a sense of accomplishment.  It is prestigious and increases trustability. It is a statement.

d)    Cost-effective – SEO is more cost-effective compared to other marketing modes. SEO helps you to perfectly reach out only to your target audience, who are seeking for products. As a result, it brings down the cost.

e)    Measurability – Another very important element of SEO is measurability. While it is impossible to calculate the number of people visiting your store after seeing a newspaper ad, you can easily calculate the number of people visiting your website. You can monitor your performance with valuable insights and improve or improvise your strategy accordingly.

A Few Words to End With

SEO is the centrifugal force of Digital Marketing. However, SEO is a wide term with several aspects associated with it. This is why the top SEO agency in Kolkata always has a specific team dealing with SEO. 

The future of digital marketing has arrived. The video revolution has created gigantic waves all across the internet.

Gone are the days of traditional newspaper ads and television commercials, all thanks to today’s Instagram, YouTube, and Facebook, no wonder why videos have become a staple of our day to day lives. A modern study conducted by Diode Digital suggests that video marketing is 600% more effective than traditional e-mail and printing campaigns. So, if you are looking to give your marketing campaign a head start then consult an agency providing video marketing services in Kolkata.   

Here are a few reasons why your business needs video marketing right now:

•    Increase Sales: Video ads help people to relate to the product and so the conversion rates are really high. A simple product video on the landing page can boost sale chances by 80%. There is a simple reason behind it. A chunk of the information transmitted to our brain is in the form of pictures, so imagine what moving pictures can do to your business.

•    Greater ROI: Although video marketing is not the cheapest campaign, it renders a handsome ROI. More than 80% of the viewers consequently bought a product after watching an informative video based on that particular product.  Videos less than 2 minutes receive the maximum engagements.

•    Foundation of Trust: Trust is the foundation that turns enquiry into a conversion. Building goodwill is one of the main mottos of any organisation. And a video is a good way to build trust. Video keep the audience engaged and emotionally connected. Promo videos on social media platforms can leverage sales.

•    Google Knows: Google value videos very highly. Videos with proper description always get a good ranking. A good quality YouTube backlink can do wonders for your website rank. This is why the top SEO service provider in Kolkata relies on good quality video to improve website rank.

•    Mobile Friendly: Every passing day witnesses a massive jump in the number of smartphone users. According to a study, more than 65% of smartphone users watch video ads from their mobile device. Given, the constant increase in the number of smartphone users, there lays an unlimited scope for expansion and this is where video marketing’s true worth is felt.