Urs Digitally

Wednesday, 25 April 2018

The Emergence of Video Marketing

In the recent years, with digital devices becoming a part of our daily lives and the rise of social media marketing, videos have become an integral part of online marketing strategies. Our news feeds have become flooded with different types of video content promoting various products and brands. The change in how content is being consumed today with consumers shifting from desktop to mobile is one of the reasons why video marketing has become has gained so much popularity.

According to a study done, video is projected to claim more than 80% of all web traffic by 2019. This is why more and more businesses are investing into hiring services of video marketing companies in Kolkata.

The benefits of video marketing are listed below:

Brand recall

Videos are an engaging medium. It appeals to both the visual and auditory senses of the audience, and builds a strong emotional connect with them. If the audience connects to your video content, they are likely to remember your brand also. A higher brand recall among consumers can translate to more sales for your company. Video marketing should be in line with the rest of your marketing strategies. That means using the same colors, fonts, logos and voice in the videos as they are used in your blogs, articles, or social media posts.

Improved SEO

SEO rankings play a crucial role in a brand’s success. Video marketing can prove to be a primary tool in the social marketing strategies of a company. If consumers watch a brand video for the first time and like the content they see, chances are high that they will visit the company’s site for more information. This helps to drive traffic to your website and boost its SEO rankings. All types of businesses, be it small, medium or large corporations, rely on SEO rankings to achieve a wider reach among consumers. Organizations should consult social media marketing companies in Kolkata to improve their SEO strategies. Adding videos to your website’s landing pages can help to improve the site’s click-through rates across the board, resulting in a higher SEO.

Video friendly technology

With digital devices gaining popularity, the audience today is consuming content on their phones or tablets. Responsive websites with mobile and iPad compatibility has become the norm. Companies have to spend resources to make all of their content mobile friendly. The good thing about video marketing is that there is no added cost to make mobile friendly content. Videos are fit for consumption on all devices, ranging from computers to mobile phones.

Higher visibility

When it comes to the importance of using video in social media marketing, the biggest example to be given is the auto-play feature on Facebook and Instagram for videos. It is a lot harder to ignore video content on social media than simple textual content. While browsing through, we may miss out on a status update of a friend, but the possibility of missing out on a video is less likely.

Viral factor

The ultimate goal of all Content Marketing companies in Kolkata is to create content that can go viral. Videos have more potential to go viral, than any other form of content. Video content has more chance to be shared among individual users and build a conversation around it.

Video marketing agency in Kolkata - Blog Directory OnToplist.com

Thursday, 22 March 2018

Funny Bengali Comedy Spoof - Animals plan to watch Padmavat - cartoon an...

Ursdigitally March 22, 2018 0 Comments

Wednesday, 22 November 2017

Outsourcing Digital Marketing Services Can Help Save Time And Money For The Enterprises

Ursdigitally November 22, 2017 digital marketing services in Kolkata , lead generation services in Kolkata 0 Comments

Being an enterprise owner, it is the first and foremost job to search for effective digital marketing service providers that have a good clientele and can provide assured lead providing results. There are many providers of digital marketing services in Kolkata and other cities of India that undertake project based assignments and complete the task within given time. All you need to do is - search for a good digital marketing solutions provider that has a good reputation in the market and that can also help provide leads.

How outsourcing in digital marketing can help enterprises?

Each and every enterprise needs digital identity. So what can be the best way to do that than going for digital marketing? Yes, digital platform gives you the freedom to explore and fetch prospects digitally. It helps in making connection with people who are either potential customers or existing ones. Social media marketing is a form of digital marketing where the enterprise can communicate directly with its customers and look after the concerns. Outsourcing in digital marketing can be helpful for the enterprises that do not have infrastructural support to start a digital marketing team. There are a number of providers for lead generation services in Kolkata and other cities of India that use efficient digital marketing techniques to generate leads. Enterprises can take help from these to get more customers and increase their sales margin. Given below are the few reasons why outsourcing digital marketing projects are good for the enterprises-

Outsourcing can help enterprises avail services from skilled professionals who have been trained in digital marketing, which can reap desired results without any hassle.
Outsourcing can help in reducing the work load, saving the time and effort that can be utilized in doing other important tasks for the benefit of the organization.
As an enterprise owner, you can save the cost you might have invested in forming a digital marketing team and providing them with tools and necessary equipments.
You can hire digital marketing service providers for a specific purpose and for a specific time, while employing an entire digital marketing team may cost you more.
Outsourcing means you have the power to accept or reject the work done by the third-party service providers, while hiring professionals might not be a suitable option.
Digital marketing needs people who are proficient in lead generation. Hiring professionals for the company may not always obtain fruitful results.

Digital marketing is one of the essential marketing tools that can help enterprises fetch prospective customers, so it is important to understand how the tool can be efficiently used for the organization’s benefit. Not many enterprises have adequate knowledge to use the digital platform for marketing and lead generation, but those who have can form a community of loyal customers that can make them stay ahead in the competitive market. All it needs is to make right decisions based on the company profile and it would sure fetch many leads with high conversion rates.

Tuesday, 31 October 2017

Trends To Remain in Social Media Marketing

Ursdigitally October 31, 2017 Social Media Marketing , 0 Comments

As social media marketing has replaced conventional marketing techniques, more and more enterprises have arrived in social media platform. As a result, the popular social media marketing techniques that have ruled the digital world of marketing few years back have now become too stereotype. So if we take social media as a marketing tool we need to put some innovation to it in order o keep it alive as an effective tool of marketing. Many social media marketing service providers in Kolkata and other cities have used their innovation to bring out the best and are currently using for marketing.

Social media listening

After digital presence and social media presence, the companies are heading towards this new trend-‘social media listening’. Here, social media listeners are appointed to keep a close watch on whatever people are discussing on social media platform. There are many social media tools that help enterprises in social media listening like IFTTT, Buffer, Social Oomph, Hootsuite, etc. Enterprises often use social brand mentions as a tool to know about digital interactions and conversations about the brand. Social Media Marketing companies now have a dedicated social media listening team to learn about the brand mentions.

Social media monitoring using tools and techniques

Enterprises also can keep a close watch on social media discussions about the brand, likes and comments using social media monitoring. Needless to mention, social media monitoring can help any enterprise monitor activities involving them that can subtly help in marketing of their brand. Tools like Topsy (a search engine to scrutinize brand mention) and Talkwalker (tool to search for brand mentions with sources) can be of great help. Social Media Marketing services in Kolkata and other cities have become much technology dependent, which has become boon in disguise for the enterprises.

Video marketing

As the saying goes-“pictures speak louder than words”, so we can logically conclude that “videos speak louder than words and pictures”. Video marketing has become quite in vogue in social media platforms and enterprises are using it as a very effective tool for marketing.

Read More: YouTube Changes The Video Ranking Method

Friday, 6 October 2017

Digital Marketing – The Path To Brand Recognition

Ursdigitally October 06, 2017 digital marketing companies in Kolkata , social media marketing companies in Kolkata 0 Comments

The world on which we are surviving is all about online and everything revolves around reaching out to them. Social media, mobile apps, and online marketing channels open a new path to connect with the customers. Hence, this is increasing the requirement for digital marketing expertise. Social media and digital channels have become the most important modern marketing tools. Marketing is the only bridge that converts a business into a successful brand. Digital marketing has recently geared up a significant rise in the market. With time more business is embracing the technique for the extensive customer reach.

The present market is flooded with digital marketing companies in Kolkata who are offering digital services However in most the cases they fail to offer you the results that they promise to offer. Therefore, selecting a good company is important and necessary for you and your business growth. Given here are some steps that can help you filter your search.

Conduct a detailed research

Before choosing any firm for marketing your brand digitally, conduct a detailed research with help of the internet and from the friends and businesses who have recently hired their services. Your conducted detailed study will enlighten you with some information related to terms of digital marketing and its practices. Moreover, it will help you to understand and become aware of your business requirements which will help you in your selection.

Go for reputed and experienced firm

Always understand that companies with high experience and a good reputation in the market are definitely a better option to go for. These types of companies put their best effort to maintain their reputation in the market. And the experience speaks about their challenges that they have faced while serving their customers which is a proof that they have the potential to meet your requirements.

Explore about the online presence

You might be aware that the online presence of the marketing a firm reveals that they keep the customer engaged with the regular blog updates. The blogs contain high-quality informative contents that create awareness among the readers about what is happening in the industry. The company that will support to market your brand should have their own brand recognition in the market.

Enquire about the tools

The company you select should use the latest techniques prevailing in the market. They should also use the effective marketing tools like videos, pictures, images etc. Also, enquire that the company is updated about the latest development in the digital marketing.

Get a quote

Before finalizing the deal get a quote from the company. Also, it is better to get few more quotes from other companies so that you can compare the prices and services and opt for the company that provides the best services at an affordable price.

Terms and conditions

Do check the terms and condition of the company before availing of services from them. Know their payment models and service delivery time and techniques step by step so that there doesn’t prevail any misunderstanding in receiving the services timely from the firm's end.

Therefore, the social media marketing companies in Kolkata promises to offer different services for boosting your business through Facebook posting or using Twitter or other social media sites. But before trusting on their words ask for their sample work done for other clients to ensure 100% outcome. Hence, by following all these steps you are sure to strain out the best company out of the lot that provides you the result that enhances your business growth. So start doing your research from today to find a firm that has the potential to grow your business on the online platform and create brand image globally.

Source: https://articles.abilogic.com/251437/digital-marketing-path-brand-recognition.html

Saturday, 23 September 2017

5 Leading SEO Opportunities for 2018

Ursdigitally September 23, 2017 content marketing companies in Kolkata , SEO services 0 Comments

One of the most difficult features of a search engine is that it keeps on changing and updating. Because search engine algorithms keep on developing to deliver quality results, techniques to rank your website high also continues evolving. If you ignore the shift in the trends, your website is sure to fall back by the latest Google updates leading to falling into the uncharted depths of search engine results beyond the first page. In this content, you will learn different shifts in the SEO landscape and the opportunities to lie within that will help you provide better SEO services in future.

Keyword ranking is still important (But this comes with a twist)

Keywords still lay the foundation of SEO, but the technique of using them evolves round the available technology. 2017 is focusing on the semantic and personalized search. Search engines are now adapting to the viewer’s search history, physical location and service type. Such as someone researching keyword on the desktop will have a different result from that searching on the mobile.

Rank brain embraces artificial intelligence in SEO

It is the third most important ranking factor. It is actually a machine learning AI system incorporated into Google’s search algorithm. This helps Google determine context and intended meaning for a given query. Its major function is to sift relevant search result when a user searches for a highly unusual keyword.

Voice search is rising in Importance

The use of voice search has increased in manifolds since 2010, and it is expected to go on evolving as voice searches are directly getting integrated into interfaces like Google now.

Google AMP deserves your consideration

Google AMP (Accelerate Mobile Page) was launched in February 2016 setting a new standard for mobile web content. With help of Google, AMP pages get loaded 30 times faster.

SEO is more of content

SEO is more focusing to create innovative and eye-catching content to get highlighted in the search engines. Content marketing companies in Kolkata is more focused on creating short and attractive contents that keep the audience engaged in the content to convert them to potential buyers.

Monday, 11 September 2017

Pros and Cons of Content Marketing

Ursdigitally September 11, 2017 content marketing agencies in Kolkata , content marketing services in Kolkata 0 Comments

Content marketing is now considered as the best tool to be used by the companies to reach the wide spread community. Not surprising, if compared to traditional ads, content provides more enjoyable options and requires less insidious experiences. But simply deciding to invest in content is not enough, it must be approached carefully. Or else, it will create unfocused, uncompelling contents and will fail to achieve the results that are targeted. Many content marketing agencies in Kolkata hail the benefits but, it has both some pros and cons. Let us discuss them in this content:

Pros

Evokes an emotional response- This comes with an admonition: you must create a meaningful content to evoke an emotional response. If you are successful in doing this then, you have created opportunities to attract readers, followers and loyalty. In social media emotional connection plays the pivotal role; people share those contents that inspire them and have the power to evoke the emotions of the others in the same manner.

Chances of getting viral- this follows the same theory of producing emotional contents when you produce content marketing strategies that elicit helpful and amusing materials. Hence, inspiring people to share the information among their friends and foes and making it viral. Inheriting these traits in your contents will encourage your followers searching for the contents you have created to share with other people and boost their own reputation.

Becomes a reliable source for information- This is the result of your hard work of consistently producing strong contents. If you continually produce meaningful messages and materials that move the people, you will make a formidable reputation for yourself as a thought and as an industry leader. Hence, it attracts the relevant clients and customers

Cons

Not easy and free- It requires a considerable amount of assiduousness from the end of the organization to create and manage a thoughtful content marketing strategy. Content marketing is obviously rewarding but, is tough and time-consuming. This service is not free, there is hidden cost attached to it. It means an investment for a quality writer, creator, and marketer for the campaign.

Hard to stray traditional forms of marketing- At the time of launching the campaigns, the top level management might decide to better spend their finances on running ads and bombard with emails with awestruck-ing updates. But, you need to stick to the fight to get better results.

Hence, availing content marketing services in Kolkata is not a bad idea. Every good thing has a negative side, it’s better to overlook the negative side and move ahead with the positive side of the element.