The future of digital marketing has arrived. The video revolution has created gigantic waves all across the internet.
Gone are the days of traditional newspaper ads and television commercials, all thanks to today’s Instagram, YouTube, and Facebook, no wonder why videos have become a staple of our day to day lives. A modern study conducted by Diode Digital suggests that video marketing is 600% more effective than traditional e-mail and printing campaigns. So, if you are looking to give your marketing campaign a head start then consult an agency providing video marketing services in Kolkata.
Here are a few reasons why your business needs video marketing right now:
• Increase Sales: Video ads help people to relate to the product and so the conversion rates are really high. A simple product video on the landing page can boost sale chances by 80%. There is a simple reason behind it. A chunk of the information transmitted to our brain is in the form of pictures, so imagine what moving pictures can do to your business.
• Greater ROI: Although video marketing is not the cheapest campaign, it renders a handsome ROI. More than 80% of the viewers consequently bought a product after watching an informative video based on that particular product. Videos less than 2 minutes receive the maximum engagements.
• Foundation of Trust: Trust is the foundation that turns enquiry into a conversion. Building goodwill is one of the main mottos of any organisation. And a video is a good way to build trust. Video keep the audience engaged and emotionally connected. Promo videos on social media platforms can leverage sales.
• Google Knows: Google value videos very highly. Videos with proper description always get a good ranking. A good quality YouTube backlink can do wonders for your website rank. This is why the top SEO service provider in Kolkata relies on good quality video to improve website rank.
• Mobile Friendly: Every passing day witnesses a massive jump in the number of smartphone users. According to a study, more than 65% of smartphone users watch video ads from their mobile device. Given, the constant increase in the number of smartphone users, there lays an unlimited scope for expansion and this is where video marketing’s true worth is felt.
