The advent of digital media has made mobile devices and smartphones a common entity among most consumers. Thanks to the popularity of social media and cheaper internet connection rates, videos have emerged as a popular medium of brand promotion. Studies claim that video content is projected to claim more than 80% of all web traffic by 2019. If you browse through your social media feed, you are guaranteed to find numerous promotional videos from multiple brands.

 

Most companies and brands today hire digital marketing services for online advertising. This includes email marketing, social media marketing, search engine marketing, and more. Video promotion is an integral part of all these digital channels. From the business point of view, videos are gaining momentum because they benefit the other marketing efforts. Video marketing can have immense reach. YouTube, the largest video sharing website in the world, has more than 1 billion active users monthly.

With video marketing services, companies can have the following advantages: 

Brand recall

Videos are an engaging medium. Both images and music is used in a video content. It appeals to two of our primary senses, sight and sound, thus, creating a stronger emotional connect with the audience. This leads to higher recall value. A consumer can remember your video ad based on the visuals shown or the ad jingle used. Having a stronger recall among consumers can translate to more sales for your brand. 

Improved SEO

Video marketing can be the perfect tool to drive traffic to your business website. If consumers watch a brand video for the first time and like what they watch, there are higher chances of them visiting the company website to gain more information about their products and services. A new business that has just started out must hire video marketing services in Kolkata to gain more website visitors. An increase in the number of visitors will lead to higher SEO rankings for a website. A small or new business relies on SEO rankings to achieve a wider reach among consumers.

Boost social media

In this day and age of social media, videos have gained popularity among online users. Websites like Facebook, Twitter and Instagram allow auto-play of videos on their news feeds. Compared to a status update or an image, videos are more likely to capture the audience’s interest. When browsing through social media, videos have a higher chance of receiving a second look. Video marketing can attract more consumers to like or follow a brand’s official social media page.

Viral factor             

     

Videos are easy to share. When a large group of audience likes your video content, they will share it with their friends, family and peer group. This constant sharing leads to a ripple effect, and positive word of mouth can make the video go viral. For a brand, viral video means higher reach, which leads to more brand awareness.  

Mobile friendly 

With digital devices gaining popularity, the audience today is consuming content on their phones or tablets. Websites that are not compatible for mobile usage are ranked negatively on the search engine. The good thing about video marketing is that there is no added cost to make the content mobile friendly. Videos are fit for consumption on all devices, ranging from computers to mobile phones.