The world of digital media has expanded greatly in the last decade. The computer has now been succeeded by laptops, tablets, and smartphones. Social media websites have emerged as a powerful tool for communication. Today, more than 53% of the world’s population is consuming media on digital platforms. For a business organization, it is essential to promote on the digital media. A large size of the audience, especially the young population, is spending significant hours of their day browsing through digital media. This is why more businesses nowadays are working with a digital marketing company in Kolkata.

 

In today’s current market scenario, digital media is an effective tool of brand promotion. The rising popularity of social media has contributed greatly to the growth of digital media. Social media is a very integral part of all digital marketing campaigns. Most companies today have hired a social media marketing agency in Kolkata to look after their online business pages. A very common misconception that people have is they equate digital media with social media. But digital media includes other important channels also such as promotional newsletters, pay per click ads, blogs, videos, and much more.

The main advantages of digital marketing are:

The biggest power of digital media is its vast reach. Traditional media like the newspaper, radio and television were limited to a specific territory. Digital media, on the other hand, can be accessed from anywhere in the world. A lot of brand promotion is run on social media channels, which reach a large size of audience. Facebook, for example, has 1.7 billion monthly active users. Twitter and Instagram also have similar high numbers. Hence, digital marketing campaigns have the potential to reach a high number of people. Brands can reach newer groups of audience via digital media. It can help to increase brand visibility and build brand awareness. 

Higher conversion rate

An ecommerce business that relies on high figures of online sales should work in collaboration with a digital marketing company in Kolkata to promote their brand among the digital audience. Promotional emails and SEO marketing are two effective ways to gain the consumer’s attention. With promotional emails, a brand can offer specialized discounts to its customers. This may encourage them to make a purchase, which can leads to more conversions. It has also been proved that SEO generated traffic tends to have higher conversion rates. This is because in most cases, people who are making product searches on the web are already looking to buy the product. 

Running a digital media campaign costs lesser than a traditional campaign. To release an ad on a national newspaper that will run all over the country can be very expensive. In comparison, any ad on the social media can be released on the company’s own social media page. Even if it is run on 3^rd part channels, the cost is lesser compared to a newspaper ad cost. This makes digital marketing campaigns more cost effective. It also reaches a global audience. Thus, digital media can reach a large audience at a lower cost.