Search Engine Optimization, better known as SEO, is the practice of generating genuine traffic to a website through natural and organic search engine results. In today’s digital age, the SEO ranking of a website plays a crucial role in business and sales. More and more companies today are investing into good and reliable digital marketing services in Kolkata to build a stronger SEO. 

The way of doing business has changed than what it used be 10 or 15 years ago. The popularity of smart phones has revolutionized the market place. For majority of consumers today, the purchase cycle starts with an internet search. Imagine if you want to buy a new television set. The product or brand which comes up first on the search results have a higher chance of being picked by the consumer. This is why the SEO rankings are important. A higher SEO means that the website will be ranked higher on the search engine result pages. Most of the companies today are looking to hire a SEO agency in Kolkata because when consumers see a product or brand name come first on Google, they are more likely to buy that brand.

The benefits of a high SEO ranking are:

More sales leads 

Studies say that most internet users do not check further than the first 5 links on a search result page. When making a purchase decision, this statistic means that the consumer will check only the top 5 results. When a particular brand name is listed among these top links, there is a higher chance of consumers buying that brand. Thus, a higher SEO receives more sales leads for the business. 

Positive brand image

In today’s digital age, a company’s online presence plays a significant factor in the company’s overall brand identity. What Google says about your brand will have an impact on what consumers think about your brand. By hiring a SEO agency in Kolkata, a business can ensure that its product or service always comes on top of search results. This generates trust among the consumers. A higher SEO helps to build a positive brand image. 

Higher conversion rate

In most cases, when users carry out an internet search for a product or service, they are doing so before making a purchase decision. This is why SEO traffic always has a higher rate of conversion. When a brand comes on top of search engine results, consumers are more likely to choose that brand for purchase. Digital marketing services in Kolkata can help businesses to achieve a higher SEO rank which in turn, can lead to more sales. 

Increased web traffic

When a business is listed among the top search results, more people are likely to visit the website to gain more information. By using smart keywords within the content, websites can improve their SEO rank. A higher SEO will increase the number of site visitors.

Measurable results 

SEO provides measurable and quantifiable results. When a business hires a SEO agency in Kolkata, they get a regular report of their website rankings and organic traffic. They can also measure which search keywords are the most valuable for their business.