Urs Digitally

Tuesday, 25 September 2018

Video Marketing is the Future of Digital Promotion

The advent of digital media has made mobile devices and smartphones a common entity among most consumers. Thanks to the popularity of social media and cheaper internet connection rates, videos have emerged as a popular medium of brand promotion. Studies claim that video content is projected to claim more than 80% of all web traffic by 2019. If you browse through your social media feed, you are guaranteed to find numerous promotional videos from multiple brands.

Most companies and brands today hire digital marketing services for online advertising. This includes email marketing, social media marketing, search engine marketing, and more. Video promotion is an integral part of all these digital channels. From the business point of view, videos are gaining momentum because they benefit the other marketing efforts. Video marketing can have immense reach. YouTube, the largest video sharing website in the world, has more than 1 billion active users monthly.

With video marketing services, companies can have the following advantages:

Brand recall

Videos are an engaging medium. Both images and music is used in a video content. It appeals to two of our primary senses, sight and sound, thus, creating a stronger emotional connect with the audience. This leads to higher recall value. A consumer can remember your video ad based on the visuals shown or the ad jingle used. Having a stronger recall among consumers can translate to more sales for your brand.

Improved SEO

Video marketing can be the perfect tool to drive traffic to your business website. If consumers watch a brand video for the first time and like what they watch, there are higher chances of them visiting the company website to gain more information about their products and services. A new business that has just started out must hire video marketing services in Kolkata to gain more website visitors. An increase in the number of visitors will lead to higher SEO rankings for a website. A small or new business relies on SEO rankings to achieve a wider reach among consumers.

Boost social media

In this day and age of social media, videos have gained popularity among online users. Websites like Facebook, Twitter and Instagram allow auto-play of videos on their news feeds. Compared to a status update or an image, videos are more likely to capture the audience’s interest. When browsing through social media, videos have a higher chance of receiving a second look. Video marketing can attract more consumers to like or follow a brand’s official social media page.

Viral factor

Videos are easy to share. When a large group of audience likes your video content, they will share it with their friends, family and peer group. This constant sharing leads to a ripple effect, and positive word of mouth can make the video go viral. For a brand, viral video means higher reach, which leads to more brand awareness.

Mobile friendly

With digital devices gaining popularity, the audience today is consuming content on their phones or tablets. Websites that are not compatible for mobile usage are ranked negatively on the search engine. The good thing about video marketing is that there is no added cost to make the content mobile friendly. Videos are fit for consumption on all devices, ranging from computers to mobile phones.

Tuesday, 14 August 2018

Advantages of SEO Marketing for a Brand

Ursdigitally August 14, 2018 digital marketing company , SEO agency in Kolkata 0 Comments

Search Engine Optimization, better known as SEO, is the practice of generating genuine traffic to a website through natural and organic search engine results. Simply put, SEO marketing aims to increase a brand’s website ranking on the search engine result pages. In this age of digital media, most purchase cycles start with a query on a search engine. What Google says about a brand can influence a consumer’s buying decision.

SEO marketing or search engine marketing can help to build a positive brand image. The market is full of many product options. Before making a purchase, almost everyone does an online research. Websites which have a higher SEO ranking will appear among the top search result links. Most of the online users do not browse further than the top 5 search results. This is why more and more companies nowadays are hiring a SEO agency in Kolkata. They help a brand to increase their SEO rankings. When consumers see a brand name appear among the top search results, it helps to build a trust for the brand. This can encourage more users to buy the brand’s product or service.

A business with high SEO ranking gets the following benefits:

Brand Awareness

SEO marketing is a form of digital marketing that solely focuses on the search engine. Every digital marketing company aims to increase the brand awareness of their client. Businesses try to increase the SEO rank of their website so they can be listed among the top search engine results. When a website link appears on the first page of search results, it leads to more brand visibility. SEO marketing has the potential to reach completely new audience who may have never heard about your brand before. This helps to increase brand awareness. By appearing on the first page of search engine results, a brand gets the chance to attract newer groups of audience.

More Web Traffic

SEO marketing is all about optimizing the website content to make it more search engine friendly. SEO agencies help to write relevant, fresh and unique content infused with smart keywords. When the quality of content improves, the number of readers and followers also increase. This has a positive impact on the SEO ranking. A higher SEO helps to increase the website traffic. When a website appears among the top search results, users are more likely to visit that website. For a business, this builds a brand authority.

Higher Conversions

Users who are doing a search engine query are mostly looking to make a purchase. Thus, SEO generated traffic tends to have higher rate of conversions. The visitors who come to the site are already looking for something to buy. There are higher chances of them to convert and make a sale.

Increase blog traffic

Most brands have an official blog related to their products and services. The official website always carries a link to its blog site. When any query is made for a particular brand, search engines can sometimes pull out blog posts as a search result. This helps to drive more traffic to your blog page. When a business has high SEO ranking, the there is an increased awareness about that brand’s blog.

Monday, 16 July 2018

The Advantages of Digital Marketing

Ursdigitally July 16, 2018 digital marketing services in Kolkata , digital media marketing companies in kolkata 0 Comments

The world of digital media has expanded greatly in the last decade. The computer has now been succeeded by laptops, tablets, and smartphones. Social media websites have emerged as a powerful tool for communication. Today, more than 53% of the world’s population is consuming media on digital platforms. For a business organization, it is essential to promote on the digital media. A large size of the audience, especially the young population, is spending significant hours of their day browsing through digital media. This is why more businesses nowadays are working with a digital marketing company in Kolkata.

In today’s current market scenario, digital media is an effective tool of brand promotion. The rising popularity of social media has contributed greatly to the growth of digital media. Social media is a very integral part of all digital marketing campaigns. Most companies today have hired a social media marketing agency in Kolkata to look after their online business pages. A very common misconception that people have is they equate digital media with social media. But digital media includes other important channels also such as promotional newsletters, pay per click ads, blogs, videos, and much more.

The main advantages of digital marketing are:

Wider reach

The biggest power of digital media is its vast reach. Traditional media like the newspaper, radio and television were limited to a specific territory. Digital media, on the other hand, can be accessed from anywhere in the world. A lot of brand promotion is run on social media channels, which reach a large size of audience. Facebook, for example, has 1.7 billion monthly active users. Twitter and Instagram also have similar high numbers. Hence, digital marketing campaigns have the potential to reach a high number of people. Brands can reach newer groups of audience via digital media. It can help to increase brand visibility and build brand awareness.

Higher conversion rate

An ecommerce business that relies on high figures of online sales should work in collaboration with a digital marketing company in Kolkata to promote their brand among the digital audience. Promotional emails and SEO marketing are two effective ways to gain the consumer’s attention. With promotional emails, a brand can offer specialized discounts to its customers. This may encourage them to make a purchase, which can leads to more conversions. It has also been proved that SEO generated traffic tends to have higher conversion rates. This is because in most cases, people who are making product searches on the web are already looking to buy the product.

Cost effective

Running a digital media campaign costs lesser than a traditional campaign. To release an ad on a national newspaper that will run all over the country can be very expensive. In comparison, any ad on the social media can be released on the company’s own social media page. Even if it is run on 3^rd part channels, the cost is lesser compared to a newspaper ad cost. This makes digital marketing campaigns more cost effective. It also reaches a global audience. Thus, digital media can reach a large audience at a lower cost.