One of the most difficult features of a search engine is that it keeps on changing and updating. Because search engine algorithms keep on developing to deliver quality results, techniques to rank your website high also continues evolving. If you ignore the shift in the trends, your website is sure to fall back by the latest Google updates leading to falling into the uncharted depths of search engine results beyond the first page. In this content, you will learn different shifts in the SEO landscape and the opportunities to lie within that will help you provide better SEO services in future. 

Keywords still lay the foundation of SEO, but the technique of using them evolves round the available technology. 2017 is focusing on the semantic and personalized search. Search engines are now adapting to the viewer’s search history, physical location and service type. Such as someone researching keyword on the desktop will have a different result from that searching on the mobile. 

It is the third most important ranking factor. It is actually a machine learning AI system incorporated into Google’s search algorithm. This helps Google determine context and intended meaning for a given query. Its major function is to sift relevant search result when a user searches for a highly unusual keyword.  

The use of voice search has increased in manifolds since 2010, and it is expected to go on evolving as voice searches are directly getting integrated into interfaces like Google now. 

Google AMP (Accelerate Mobile Page) was launched in February 2016 setting a new standard for mobile web content. With help of Google, AMP pages get loaded 30 times faster. 

SEO is more focusing to create innovative and eye-catching content to get highlighted in the search engines. Content marketing companies in Kolkata is more focused on creating short and attractive contents that keep the audience engaged in the content to convert them to potential buyers.

Content marketing is now considered as the best tool to be used by the companies to reach the wide spread community. Not surprising, if compared to traditional ads, content provides more enjoyable options and requires less insidious experiences. But simply deciding to invest in content is not enough, it must be approached carefully. Or else, it will create unfocused, uncompelling contents and will fail to achieve the results that are targeted. Many content marketing agencies in Kolkata hail the benefits but, it has both some pros and cons. Let us discuss them in this content:

Evokes an emotional response- This comes with an admonition: you must create a meaningful content to evoke an emotional response. If you are successful in doing this then, you have created opportunities to attract readers, followers and loyalty. In social media emotional connection plays the pivotal role; people share those contents that inspire them and have the power to evoke the emotions of the others in the same manner.

Chances of getting viral- this follows the same theory of producing emotional contents when you produce content marketing strategies that elicit helpful and amusing materials. Hence, inspiring people to share the information among their friends and foes and making it viral. Inheriting these traits in your contents will encourage your followers searching for the contents you have created to share with other people and boost their own reputation.

Becomes a reliable source for information- This is the result of your hard work of consistently producing strong contents. If you continually produce meaningful messages and materials that move the people, you will make a formidable reputation for yourself as a thought and as an industry leader. Hence, it attracts the relevant clients and customers

Not easy and free- It requires a considerable amount of assiduousness from the end of the organization to create and manage a thoughtful content marketing strategy. Content marketing is obviously rewarding but, is tough and time-consuming. This service is not free, there is hidden cost attached to it. It means an investment for a quality writer, creator, and marketer for the campaign.

Hard to stray traditional forms of marketing- At the time of launching the campaigns, the top level management might decide to better spend their finances on running ads and bombard with emails with awestruck-ing updates. But, you need to stick to the fight to get better results.

Hence, availing content marketing services in Kolkata is not a bad idea. Every good thing has a negative side, it’s better to overlook the negative side and move ahead with the positive side of the element.