According to a statistics made by Wyzowl, 61% of businesses have started using video content marketing, in which 66% of these companies were not using video a year ago. Therefore, for any business irrespective of its age or reputation, a digital media campaign can help it grow prosperity as well as helps in marketing. Video marketing is a part of the digital media campaign. Thereby, in Kolkata, video marketing agencies are currently in a flourish and are booming with the adoption of the latest technology available. 

Video has the potential to transmit large amounts of information. A simple 2-3 seconds video can transmit tones of historical, emotional, and academic information simply from the imagery portrayed in the shot. After you create your own video, you can use it to communicate in ways that other marketing tools do not.

In the last 5 years, the advertising and marketing industry has evolved and is shifting from the traditional way of reaching out to the people. It is more of a digital communication era where the potential audiences are targeted much easily, cost-efficiently and quickly. Gone are the days, many companies had to spend a lot on TV commercials, radio advertisement etc. to reach out to a large audience about promotions and other important information. Video marketing agencies in Kolkata are becoming so competitive with the fast growth of technology, that finding the best one for your business is really a hard task.

Today, digital marketing is breaking boundaries to the online playing field, which allows small and medium businesses to compete with well-established ones to win market shares. Exactly how large well-established businesses previously sell and market their products and services, today small and medium businesses have the necessary resource that enables them to do it. Therefore, Urs Digitally, a digital marketing agency in Kolkata, is functioning effectively to enhance many business prospects via the digital media in a competitive way enabling any size of business to prosper and get hold of a good share of the market.

From the innovation of television to the present moment of evolving smartphones, videos have been the most important factor that has created an impression in the minds of the people. Videos are the only factors that have been related to human emotions and have always had an impact on the feelings of people, which has resulted in deriving some output from them. Video marketing companies have been making complete usage of the videos and have help promoting brands, products or services to a broad section of the people. 

Video dominates as a communication medium. When used appropriately, it is also an incredibly influential tool in achieving marketing objectives. For many businesses, these intentions revolve around lead generation. Unfortunately, the bulk of the video content found online is aimlessly produced and lacks optimisation across channels thus, failing to deliver satisfying results. However, it does not have to be that way.  

Every video will have different goals. Some will be focused on educating, some on connecting, and some will be for converting. We have talked about how to apply lifecycle stages to your videos before, but the first step in identifying which videos to use is to categorise them by each step in the funnel. For the highest quantity of leads: use your "awareness" or "top-of-funnel" videos. Those are typically informational or educational videos designed to appeal to a wide variety of audiences and use cases.

Lead generation companies in any part of the world are now using video marketing as their one of the major strategies to generate leads. Without proper leads, a target cannot be set and ultimately revenues cannot be earned. Video marketing companies are, therefore, making sensible videos and videos for clients to engage more viewers to gain traffic and thereby driving leads out of it. These leads generated gives the assurance to the companies to generate profit.