In the recent years, with digital devices becoming a
part of our daily lives and the rise of social media marketing, videos have
become an integral part of online marketing strategies. Our news feeds have
become flooded with different types of video content promoting various products
and brands. The change in how content is being consumed today with consumers
shifting from desktop to mobile is one of the reasons why video marketing has become
has gained so much popularity.
According to a study done, video is projected to claim
more than 80% of all web traffic by 2019. This is why more and more businesses
are investing into hiring services of video
marketing companies in Kolkata.
The benefits of video marketing are listed below:
Brand recall
Videos are an engaging medium. It appeals to both the visual
and auditory senses of the audience, and builds a strong emotional connect with
them. If the audience connects to your video content, they are likely to
remember your brand also. A higher brand recall among consumers can translate
to more sales for your company. Video marketing should be in line with the rest
of your marketing strategies. That means using the same colors, fonts, logos
and voice in the videos as they are used in your blogs, articles, or social
media posts.
Improved SEO
SEO rankings play a crucial role in a brand’s success.
Video marketing can prove to be a primary tool in the social marketing strategies
of a company. If consumers watch a brand video for the first time and like the
content they see, chances are high that they will visit the company’s site for
more information. This helps to drive traffic to your website and boost its SEO
rankings. All types of businesses, be it small, medium or large corporations,
rely on SEO rankings to achieve a wider reach among consumers. Organizations
should consult social media
marketing companies in Kolkata to improve their SEO strategies.
Adding videos to your website’s landing pages can help to improve the site’s
click-through rates across the board, resulting in a higher SEO.
Video
friendly technology
With digital devices gaining popularity, the audience
today is consuming content on their phones or tablets. Responsive websites with
mobile and iPad compatibility has become the norm. Companies have to spend
resources to make all of their content mobile friendly. The good thing about
video marketing is that there is no added cost to make mobile friendly content.
Videos are fit for consumption on all devices, ranging from computers to mobile
phones.
Higher
visibility
When it comes to the importance of using video in social
media marketing, the biggest example to be given is the auto-play feature on
Facebook and Instagram for videos. It is a lot harder to ignore video content
on social media than simple textual content. While browsing through, we may
miss out on a status update of a friend, but the possibility of missing out on
a video is less likely.
Viral factor
The ultimate goal of all Content Marketing
companies in Kolkata is to create content that
can go viral. Videos have more potential to go viral, than any other form of
content. Video content has more chance to be shared among individual users and
build a conversation around it.
